First off, if you don’t know what Pinterest is, I have a Sparknotes description at the bottom.
So, for the rest of us who are familiar with the site… what are the first few things that come to mind when you think of Pinterest? Wedding dresses, baking tips, and “thin-spiration” images? Yaaaaaa, me too.
What initially sparked the public’s interest about the new social network, was its exclusivity. What the hell is this new ‘Pinterest’ thing?? No one knew what it was, and you had to apply and be accepted to use it… so obviously everyone wanted ‘in.’
My personal experience with Pinterest began last year as a new college grad. All of my close friends were very active social media users, even more so than I was (crazy, I know). Anyway, they all seemed to be getting accounts and I wasn’t going to miss out! To my surprise, it took close to three weeks after applying for me to get an account. For the next few months, my activity consisted of finding awesome new recipes, DIY projects for the young and poor, and looking at the “thin-spirational” photos that Nike has created a movement with. My boards are awesome, I will admit, mainly because I have zero wedding themed images on them (I am part of the 1%)! But with all of this, I honestly never thought that it would turn into something useful for businesses.
Where my viewpoint began to change though, was once we started talking about it in the agency as a marketing tool. Surprisingly enough, this site is becoming the Mecca of information on target groups (well, mainly women right now). Who needs to pay for a focus group or survey when you can hop on Pinterest for free! Just check out the pages of those who fit the criteria of what you are looking for and see what else they are interested in. Easy as pie! It is going to be very interesting to see how Pinterest not only continues to become an obsession for many females, but also a vital research tool for many agencies.
In addition to creeping on other people’s profiles, a business must create their own. That is what our team is currently working on. What the heck do you put on there? If you chose to only post photos of your own work, then you seem like a narcissistic company. So what boards do you create? What pics do you pin? That is what we are experimenting with. It has been a fun process approaching Pinterest from a professional side. I’ve attached the link to our page, so take a peek and let me know how you think we’re doing! …And ya, I added the link for mine too.
Fine… My Pinterest
Those are all my thoughts for now. Hope everyone had a great first day of Summer!
**For those unfamiliar with the new social site, Pinterest is an online bulletin board. A user can have as many themed “boards” as their hearts desire and to those boards, they post images that they like. You can “follow” other users, “repin” their images, and “like” or comment on other’s pictures as well.